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How Can I Help Workers Find Better Jobs or
Advance With Their Current Employer?




Karin Maritnson

Answer  
  While many welfare recipients are entering the labor market, evidence shows that many of them have difficulty finding quality jobs or moving up in the labor force. Most people who leave welfare for work earn low wages-generally higher than the minimum wage but below the poverty level-and most do not receive an increase in wages despite years of work.[1] Moreover, most recipients find jobs that lack important benefits, such as paid sick days and health insurance.[2]

Research indicates that various strategies may have to be undertaken to promote job placement, retention, and advancement, with different factors being more important for one goal than another.[3] While few job advancement strategies have been rigorously evaluated, research and experience suggest lessons in the three areas discussed below. It is important to note that in spite of job advancement policies, it is likely that many low-income individuals will continue to work at low-wage jobs. If poverty reduction is a goal, then other policies such as wage supplements may also be needed.

 
  Emphasizing Job Advancement and "Better Jobs"
Through Program Practices
 
  Many "work first" programs focus primarily on job placement issues and increasingly on job retention efforts. However, strategies to promote advancement and better jobs require separate and distinct efforts and program practices.  
  Begin before the first job. Encourage job-seekers to target their search in order to find "better" jobs-that is, jobs that pay more than the minimum wage and offer full-time hours, opportunities for advancement, and employee benefits such as health insurance and pension plans. Research suggests that workers who start out in better jobs are more likely to keep working and to experience wage growth and career progression than those whose first jobs do not have the above characteristics.[4]  
  Help program participants develop career plans. Career development and planning is a critical element in advancement efforts. Participants should develop a step-by-step long-term career plan that reflects both their interests and labor market needs. Career development typically includes opportunities for individuals to assess their own interests and skills and to explore various occupations by hearing employers talk about what they are looking for in workers, by visiting worksites, and through job-shadowing and internships.  
  Maintain contact. Stay in regular contact with workers as they move up their career ladder. Try to build your services into the regular workday so as not to disrupt the job. For example, career advisors in Moving Up, an employment program operated by New York's Vocational Foundation, Inc., routinely take workers to a "business lunch" during their normal midday break.  
  Prioritize services. In order to make your program most cost-effective, consider targeting it to those workers who are most likely to lose their jobs or have difficulty advancing. Although it can be hard to identify those who are most at risk, evidence suggests that individuals with low education and skill levels, little to no work history, and barriers such as depression, family difficulties, and other personal problems are likely to have less success in employment than those who do not have such barriers.[5]
 
  Address support service needs. Ensure that workers have access to appropriate support services, such as child care, health insurance, and transportation assistance, to allow them to sustain employment. Research has shown that many individuals who qualify for such assistance do not receive it.[6] It may be necessary to enhance efforts to inform workers about the existence of these services, including providing information well before individuals find jobs, training staff about the nature of the benefits and how they can be accessed, and involving community agencies in disseminating information  
  Ensure that staff evaluations reflect performance in this area. Consider basing your staff's performance evaluation on participant out-comes, such as the quality of the initial job placement, the number of participants employed at various milestones (for example, 6 months, 12 months), or wage progression. This approach has proved successful at Moving Up, where participant outcomes count significantly in staff's performance appraisals, and salary increases are likewise tied partly to job performance measures.[7]

 
  Developing Education and Training Options for Working Families  
  Because many welfare recipients are likely to have low skill levels, it is unlikely that they will be able to advance to better jobs unless they gain additional skills. In the current economic and policy environment, where work is both available and strongly encouraged, strategies that help individuals combine work and training are particularly important. Experience indicates that eliciting low-income workers’ participation in education and training will be difficult for several reasons. First, many low-income workers are trying to balance both work and family needs. Second, some of them have had poor experiences in prior education programs and will be reluctant to try again. Third, to many individuals, it may seem overwhelming to arrange child care and transportation for these activities, which will often occur in the evenings and on weekends. In addition, most community colleges and other educational institutions are not accustomed to serving this population of workers, and in the past these institutions’ outreach campaigns were not targeted to the welfare-eligible population. As discussed below, reaching this population will require partnership and coordination between the key education and training providers—such as adult education programs, technical colleges, or community-based organizations—and welfare-to-work programs.  
  Improve awareness of the value of education and training programs for low-income individuals. Simply offering training programs is not enough — these programs need to develop an aggressive outreach strategy. Building on private sector marketing strategies, for example, other types of programs have undertaken direct mailings to TANF recipients and advertising in local newspapers, at appropriate events, on buses, or in public assistance offices. Programs also need to share with prospective participants information about available support services and financial assistance in order to attract low-income families. Some training programs have used former students as recruiters in the belief that potential students may relate better to their peers than to college staff.  
  Provide incentives for participation. Some training programs have found that coupons for free movies, haircuts, the zoo, or similarly inexpensive items can motivate people to continue participating in education and training programs. Other programs provide financial payments or gift certificates to encourage individuals to participate on a regular basis and complete their programs.  
  Encourage programs that offer credentials or credits. To promote long-term advancement, training should end in a recognized credential (such as an occupational certificate or an industry skill standard), should offer transferable credits, or should be part of a continuum in a longer-term degree program.  
  Identify programs with flexible scheduling. Programs should include more flexible scheduling of classes to meet the needs of working individuals, such as offering classes on weekends and evenings and holding classes at alternative sites such as major employers.  
  Condense programs or divide them into “chunks.” Make programs shorter and more intensive, and offer them during weekends or evening hours to accommodate working individuals. It may also help to break training programs into short modules of perhaps 35 to 40 hours each — with each module building toward a credential. A single module can be completed in one week by people who can take time off or on a series of Saturdays for those who cannot. Students can progress to the next module in an open-entry/exit format when the time is convenient to them.  
  Focus on career pathways. A promising wage progression and career advancement strategy is to link short-term training to career pathways and longer-term education and training options that eventually lead to a certificate or two- or four-year degree. Programs need to clearly illustrate the relationship between each level of training and the employment options to which they lead.  
  Encourage “bridge” programs. Bridge training can open the door to better jobs for those without a high school diploma, especially those whose skills are below the eighth-grade level or whose English proficiency is limited.[8] These programs can help prepare students with very low skill levels to enter vocational training by helping them make more informed choices about training options, helping them to master “soft” skills (such as choosing appropriate clothes for an interview), and previewing the job and educational skills needed to succeed in the program  
  Offer tutoring. Tutoring services can improve the effectiveness of the training offered and can ensure that more participants access and complete courses designed to upgrade their skills.

 
  Building Linkages with Employers  
  A strong relationship between program staff and employers is important to making a good match between program participants and jobs. While formal labor market information can help, continuous interaction with local employers is key to hearing about job openings and understanding in detail which skills are required for which jobs.  
  Identify, develop, and promote career ladders within and between companies. For some workers, developing career ladders both within companies and from job to job is an important advancement strategy. In order to help workers understand potential career ladders, program staff need to develop an in-depth knowledge of labor market needs including which employers and industries offer career ladders, the kinds of skills and credentials needed for advancement, and how career ladders can be developed across employers.  
  Develope employer-provided postemployment skills upgrading. Employers may be willing to provide input into training design, to allow training at the worksite, or to grant release time for training. Employers are more likely to be interested relates directly to carrying out job responsibilities. Small employers are willing to grant release time in some cases if the training can be offered to all employees — not just low-income parents.  
  Consider pursuing a sectoral strategy. In some localities, a number of recent initiatives to promote access to better jobs have taken a sectoral approach, focusing on a cluster of employers in one part of the local labor market. Sectoral approaches allow localities to respond to the common workforce needs of a number of employers, rather than developing narrow, customized training programs for just one employer. A sectoral approach makes training more affordable for employers as well, because many entry-level jobs are common to many different types of employers, so training costs can be shared. Employers may also see joint training endeavors as less risky than individual efforts because their competitors will share the investment. For example, some localities have used this approach in cooperation with the electronics industry, nursing home associations, food service industry, retail employers, and the banking industry.  
More information on this topic  

 
Notes  
  1. Loprest, 1999; Cancian and Meyer, 2000.  
  2. Strawn and Martinson, 2000; Rangarajan, Schochet, and Chu, 1998; Moffitt and Slade, 1997.  
  3. Strawn and Martinson, 2000.  
  4. Ibid.  
  5. See Martinson, 2000.  
  6. See studies discussed in Strawn and Martinson, 2000.  
  7. Proscio and Elliott, 1999.  
  8. See Jenkins, 1999, for a discussion of effective bridge programs.  

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No. 5, September 2001


Karin Martinson,
a consultant to MDRC and a lead researcher in the Employment Retention and Advancement evaluation, has over 15 years of experience as a researcher and policy analyst on a range of issues related to low-income families. She was formerly a senior policy analyst at the Office of the Assistant Secretary for Planning and Evaluation at DHHS and a researcher at MDRC, playing a lead role on several evaluations of welfare-to-work programs.

 


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