For many students, financial aid can make the difference between staying enrolled in school and dropping out, yet students are not always aware of all the financial resources that are available to them. Proactively communicating with students about financial aid can help them get the support they need to remain in college, and the 2021 American Rescue Plan Act requires colleges to do just that. Part of the act requires colleges to use some of their Higher Education Emergency Relief Fund resources to reach out to students and tell them how to apply for additional financial aid. Colleges are also distributing emergency aid and should inform students about the availability of funding. These evidence-based strategies may help college administrators create effective messages that let students know about these opportunities for more financial support.