Free July 26th Webinar: Using Behavioral Science to Improve Student Outreach


In partnership with the College Promise Campaign and the State Higher Education Executive Officers (SHEEO) Association, MDRC’s College Promise Success Initiative (CPSI) is offering its second open-access webinar, Using Behavioral Science to Improve Student Outreach, on July 26th, 1-2 pm (ET)MDRC’s CPSI provides technical assistance to College Promise and other tuition-free college programs interested in strengthening college success by implementing evidence-based student support practices.

Most College Promise and tuition-free programs struggle with low student response rates to student communications. The upcoming CPSI webinar, which will be co-presented with MDRC’s Center for Applied Behavioral Science (CABS), will highlight some tools from behavioral science, a multidisciplinary approach to studying human behavior. The 60-minute webinar will feature seven practical behavioral techniques — the SIMPLER” framework: Social influence, Implementation prompts, Make deadlines, Personalization, Loss aversion, Ease, and Reminders — which can be applied to help improve student outreach and communication.

The SIMPLER framework describes the behavioral principles applied across the 15 tests in the Behavioral Interventions to Advance Self-Sufficiency (BIAS) project, which was the first major effort to apply behavioral insights to the human services programs that serve poor and vulnerable families in the United States.

Though the content of this webinar was designed with College Promise programs in mind, these behavioral science approaches can be broadly applicable to any college access or success program interested in boosting program participation and engagement.

To register for the webinar, click here.