Expanded eligibility guidelines and flexible funding options can support wider access to child care during the COVID-19 emergency, but only if parents and child care workers know how to navigate them. Agencies can use behavioral science research insights to make communications clear and concise and simplify the application process.
As the first major effort to use a behavioral economics lens to examine human services programs that serve poor and vulnerable families in the United States, the BIAS project demonstrated the value of applying behavioral insights to improve the efficacy of human services programs.
Using Behavioral Science to Improve Indiana’s Child Care Subsidy Program
Three behavioral interventions targeting low-income parents receiving child care subsidies were tested in Indiana. One combining mailed materials and a phone call increased the percentage of parents who chose a highly rated child care provider, and two others increased the percentage of parents who attended their first scheduled subsidy redetermination appointment.