Too often, programs and policies do not consider the way people actually think and behave. Behavioral science demonstrates that even small hassles create barriers that prevent those in need of services from receiving them. This infographic provides a brief overview of how the Center for Applied Behavioral Science is improving social services by making use of behavioral insights.

As the first major effort to use a behavioral economics lens to examine human services programs that serve poor and vulnerable families in the United States, the BIAS project demonstrated the value of applying behavioral insights to improve the efficacy of human services programs.