Encouraging Savings for Low- and Moderate-Income Individuals

Preliminary Implementation Findings from the SaveUSA Evaluation

By Gilda Azurdia, Stephen Freedman, Gayle Hamilton, Caroline Schultz

Many people do not save enough money to help them manage sudden losses of income or sudden increases in expenditures. Faced with the need to raise cash immediately, they often resort to alternative, high-interest sources of credit, such as payday loans and credit cards, that may trap them in a costly cycle of debt. Currently, few programs help low- and moderate-income individuals save for emergencies, and studies of the effects of such unrestricted, short-term savings programs are rare. 

What would happen if low- and moderate-income individuals were offered an incen­tive to save, coupled with a convenient opportunity to take advantage of the in­centive? To find out, the New York City Department of Consumer Affairs, Office of Financial Empowerment (OFE) developed the SaveUSA program, a tax-time matched savings program, which is being replicated in additional sites by the New York City Center for Economic Opportunity (CEO) and OFE. SaveUSA focuses on tax-time savings be­cause tax refunds, supported by the Earned Income Tax Credit (EITC) and other credits, typically constitute the largest source of cash that low- and moderate-income individuals receive at any one time. SaveUSA encourages eligible tax filers to deposit a portion of their tax refund directly into a matched savings account that they can later use to pay for unexpected or emergency expenses or for any other purpose. 

Does this strategy work? To find out, MDRC is conducting a randomized control trial to test the effects of SaveUSA on a variety of outcomes. The evaluation will show whether short-term incentivized savings can lead to longer-term savings habits, reduce material hardships, and improve the overall financial well-being of participants. If the results are positive, they will support ongoing efforts to implement similar savings incentives, such as a current policy proposal to embed a “Financial Security Credit” in the federal tax code. 

What Is the SaveUSA Program?

SaveUSA replicates a program called $aveNYC that was piloted in New York City between 2008 and 2011. During 2009 and 2010, $aveNYC’s primary years of operation, the program enrolled an average of 1,255 tax filers per year. Over 90 percent of those enrollees deposited tax refund dollars in their $aveNYC savings account and nearly three-quarters of enrollees (or 80 percent of depositors) maintained their deposits for about a year and received the savings match. A study of $aveNYC conducted by the Center for Community Capital at the University of North Carolina found that when they entered the program, 18 percent of $aveNYC par­ticipants had no bank account and 26 percent reported having no savings. 

The SaveUSA program was operated during the tax seasons of 2011 through 2013. It builds on the free tax-preparation services provided by participating Volunteer Income Tax Assistance (VITA) organizations in four cities: New York City, Tulsa, Newark, and San Antonio. SaveUSA offers both single filers and couples who file jointly the opportunity to open a SaveUSA account at a local financial institution by directly deposit­ing a portion of their tax refund into a special savings account. Participants earn a matching incentive payment if they leave their savings untouched for about one year. 

To be eligible for the SaveUSA program, tax filers must be at least 18 years old and meet certain income requirements ($50,000 or less for filers with dependents and $25,000 or less for filers without dependents). When preparing their tax returns, SaveUSA participants instruct the Internal Revenue Service (IRS) or state taxing agency to deposit at least $200 from their tax refund directly into a special savings ac­count. Participants also pledge to keep a certain amount of their initial deposit, from $200 to $1,000, in the account for approximately one year. Participants who fulfill this pledge receive a 50 percent savings match, up to $500. 

Account holders whose balances drop below their pledge amounts at any time during the follow-up year lose their eligibility for a match, even if they subsequently replace the funds. They incur no further penalty for withdrawing the funds, however. 

During the next tax season, all account holders who have their taxes prepared at a participat­ing VITA site — those who end up qualifying for a match and those who do not — may again deposit tax refund dollars directly into their SaveUSA accounts and become eligible to receive another 50 percent match. 

This policy brief offers early implementation findings, including recruitment and account enrollment results, from MDRC’s evaluation of SaveUSA.

Azurdia, Gilda, Stephen Freedman, Gayle Hamilton, and Caroline Schultz. 2013. “Encouraging Savings for Low- and Moderate-Income Individuals.” New York: MDRC.